Taunton is a member of the Elite Pool Program.
The Elite Pool Program is unique business development group which it's membership are made up of the brightest, most progressive, forward thinking pool/spa dealers in the industry all sharing and implementing business strategies that benefit the entire membership body. All elite pool group members set the standard of excellence for online marketing and sales capabilities and work together to build better business process in the Pool and Spa industry.  This site meets all guideline set out by the Elite Pool Program to ensure best online customer experience.

Credibility and Legitimacy 
- Contact information on all pages of site.
- Provides many ways for customers to contact them far beyond a simple contact page.
- Clearly provides the address of location(s) and directions.
- Displays a minimum standard of portfolio and/or testimonials.

User Experience
- Provides user friendly interface and navigation.
- Clean modern web Interface.
- Has minimum number of online client value added interactive services and conveniences (examples could include online gift cards, pay invoice online, custom quoting tools, build my pool designer, configure my spa, hot tub cover designer etc).
- Offers Social media sharing.
- Displays a smartphone mobile friendly version.
- Offers the ability to join mailing list.
- Includes a website sitemap.
- Ability to book Pool or Hot Tub service online.
- Ability to share pages/products with friends.

Product Catalog & Promotions
- Displays the minimum acceptable product catalog offer.
- Clearly states product brands that are carried.
- Provides multiple options to browse products.
- Provides customer incentive programs .
  (ie: coupons, events, ongoing promotions, rebates etc).

- Information transmission protected by valid SSL where required.
- Site is behind a proper UTM firewall.
- Enhanced application security programming review.
- Scanned by security company to ensure PCI security standards are met.

Customer Service
- Includes customer concern forms. 
- Customer can submit service reviews and feedback forms.
- Includes a return policy on site.
- Includes a website terms of use and privacy policy documents.

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